Building a Market-Focused HR Function
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OVERVIEW

If the defining goal of the modern-day human resource (HR) function could be isolated to one item, it would be the search for a strategic partnership with the line organization. For too long, human resource professionals have been viewed by others (and often themselves) as adjunct and of secondary importance to their organization's success. To a great extent, the debate about the role of HR has centered on the capacity to contribute "real-work" to the larger organization's performance.

In order to achieve success, HR must be in the business of delivering excellence. This means some requisite shifts in the traditional mindset of HR as strictly an extension of the management function, with the purpose of aiding in control and coordination of activities. To be successful in the future HR must:

• Deliver value as defined by HR's internal and external customers

• Become a partner with senior and line managers in building a market-focused organization

• Provide timely and efficient services with a commitment to outcomes

• Create a federation of HR change champions who will carry the spirit of learning amongst themselves as well as to the groups and individuals they serve

LEARNING CONTENT AREAS
:
The following content areas are included:

The New Role of HR

• The challenges facing HR today

• The role and core capabilities of HR in the next millennium

• Aligning HR strategy with your organization's direction

• Building a market-focused HR including creation of a value proposition

• How to build a partnership with the line organization

HR's Agenda With the Line Organization

• Determining what is "real work" in the eyes of your customer

• Identifying the core services of HR (e.g., design, implementation, coaching and facilitation of HR services such as OD/OE, Change Management etc.)

The HR Organization

• Create an HR "open system" to meet customer needs in a timely and seamless manner

• Assess the skills of the HR professional: A look to the future

• Measure HR results using value indicators

• Identifying the core HR processes that enable the function to provide excellent service (e.g., recruitment of HR professionals, acquisition and use of learning technologies, etc.)

COURSE METHODOLOGY:

University Associates is a leading expert in designing and delivering experiential training programs for adult professionals. Our training sessions have immediate impact on learning - the participants are actively "doing" - not just listening. Participants can immediately apply new skills and knowledge on the job.

The primary learning vehicle for this workshop is an interactive case study. Participants will work in small intact groups and be responsible for creating an "HR" business model (high level) that includes their strategic purpose, design, market-analysis and core services. Each model will have a market focus and value proposition based on the needs of the client described in the case study. Each group will have the opportunity to present their model to the other groups acting as clients and receive feedback on their creation using an evaluation tool based on real-time value indicators.


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